The proliferation of The Marathon throughout downtown Boston continues. Pictured is New Balance’s ad campaign in the Park Street T station. Note that because they are not an official sponsor, they can’t use the phrase “Boston Marathon” in their materials.
This is a super clever ad campaign. I love that not being able to use “Boston Marathon” in their ads is almost used as an advantage to New Balance, because it forces them to be more creative and produce ads like this that only runners would fully understand. “Boston Overqualified” is genius. I wish I thought of that.